The Content Academy for Operations and Strategy was founded on September 1, 2023, by Erika Heald, Carmen Hill, and Pamela Muldoon.
As experienced content marketing leaders who had worked both in-house and in agency and consulting settings, the trio saw a lack of career and team leadership-focused training and support becoming a barrier for early career content marketers.
Determined to help create a seat at the table for Chief Content Officers, Pamela, Carmen, and Erika created this site as a resource for content marketing leaders to invest in their professional development.
Meet Erika Heald
Erika Heald is the founder and chief content officer at Erika Heald Marketing Consulting, where she works with clients to define and implement content strategies that drive business growth, acts as a fractional content marketing leader, and trains employees on social media and digital communications best practices. As an executive ghostwriter and thought leadership strategy coach, she partners with subject matter experts to bring their unique perspectives to thought leadership content. Prior to her consultancy, Erika led high-performance content teams at Charles Schwab. Achievers, Anaplan, and Highwire PR.
Outside of her working hours, Erika is also a gluten-free blogger spreading Celiac and IBS awareness at Erika’s Gluten-free Kitchen, an avid Zone 9 flower and vegetable gardener, and a volunteer for the Sacramento SPCA. You can connect with her during her weekly #ContentChat video podcast conversation on LinkedIn or at erikaheald.com.
Meet Carmen Hill
As founder and principal strategist of Chill Content, Carmen helps B2B marketers connect brand to demand through strategic storytelling and creative, customer-focused content. In a career spanning more than two decades, Carmen has worked as a TV journalist, content strategist, writer, and marketing director. She helped build an award-winning content marketing practice at a leading B2B agency, working on content-driven campaigns for global clients such as Adobe, Google and Xerox. Her work has contributed to multiple Content Marketing Awards, and she has been recognized as an industry leader.
When not sitting in front of a screen with an embarrassing number of browser tabs open, Carmen can be found digging in her Portland, Oregon, garden, walking on the sunny side of the street, or practicing her savasana pose. You can also connect with her on LinkedIn, Threads (@carmenhill), or ChillContent.com.
Meet Pamela Muldoon
Pamela Muldoon is the founder and principal strategy consultant at Muldoon Media, where she works with clients to connect content strategy to business objectives, while improving efficiency with content development process and workflow. As a Fractional Head of Content she leads content teams to becoming a strategic department within companies. As a teacher and trainer she mentors content professionals, specializing in developing strong interpersonal skills that will take their careers to the next level.
Pamela brings a wealth of experience that includes working within organizations leading content teams and as part of agencies working with some of the top global B2B brands.
Learn more about her content services at muldoonmedia.com.
Pamela is also a professional voice actor with more than three decades behind the microphone. Check out her demos at muldoonvoiceover.com.
When not helping clients with content or voiceover projects, you can find her walking her spaniels Maddi and Copper or at a local poker room in Vegas.